Helping companies make better decisions through data

Sellforte is a Finnish SaaS company helping businesses make smarter, data-driven marketing decisions. Our platform turns sales and marketing data into actionable insights through Marketing Mix Modeling (MMM), measuring the real impact of marketing across all channels, including those traditional attribution models often miss—such as TV, print, and in-store promotions.

With Sellforte, companies can continuously see how their marketing investments and promotions perform and where to allocate budgets for maximum return. It’s a scalable, automated, and always-on solution that replaces fragmented, one-off consulting with a living system for continuous marketing optimization.

Read more about the solution here and see a demo here.

Built in Finland, expanding globally

Sellforte was founded in 2017 by Juha, Mikko, and Teppo, who remain actively involved in the company today. Our headquarters is in Otaniemi, Espoo, on the Aalto University campus at the heart of Finland’s leading tech and innovation ecosystem. Most of our operations are based here, and our team is primarily located in the Helsinki capital region.

We’re now expanding our customer base internationally, especially across Europe and the United States. As we continue to grow, we may also establish new offices or hire talent in these and other markets.

Powered by people

Behind our product is a highly educated and talented team with deep expertise in data science, software engineering, mathematics, and business. Many team members hold advanced degrees, and over half the company works in product or data roles. We're proud of the open, collaborative culture we’ve built—where smart people solve tough problems together and everyone has a voice.

Real-world impact

Our customers include leading B2C brands such as C&A, Lidl, and Decathlon, who use Sellforte to connect the dots between campaigns, promotions, and actual business results. We also collaborate with media agencies and key industry partners like Meta and TikTok to advance marketing measurement practices and help customers achieve the best possible outcomes.

You can explore our customer success stories to see what kind of results our clients are achieving.

Make a real impact

You’ll help our customers accelerate their growth with smart, data-driven decisions. The work you do—whether it’s on features, models, or infrastructure—will shape how leading companies manage million-euro budgets.

Flat structure, real ownership

We’re a small but growing team with minimal bureaucracy and more autonomy. You’ll have the freedom to shape how we work, take ownership of meaningful projects, and influence the direction of the company.

Talented and diverse team

Sellforte is made up of 35+ people from multiple nationalities and disciplines. Over half of us are data scientists or developers, and most hold university degrees. Our average age is 33, and our average tenure is 3.6 years and rising. 

Growth through real responsibility

You’ll develop quickly by working on meaningful challenges, learning from talented teammates, and seeing the direct results of your work in our customers’ success.

Flexibility and benefits

We offer a wide range of benefits and flexibility in many of our policies, and we’re always open to finding what works best for our team. Current examples include flexible remote working and extensive paid vacations from day one (read more below). We're happy to walk you through the details during the interview process—just ask.